My Amazon Kindle Daily Deal. By Owen Zupp.

Owen Zupp - Saturday, December 23, 2017



The email from Amazon arrived and I was very suspicious. I had received similar emails in the past, so the first thing that I did was to contact Amazon regarding its authenticity. Good news - it was genuine and my book, ‘Without Precedent’, had been selected for an Amazon Kindle Daily Deal.

There was minimal notice given, so I set about notifying my mailing list and spreading the word on social media. Unfortunately, it was a deal for the Australian Amazon website, so it did not reach out to the huge US market where ‘Without Precedent’ is a constant performer. However, I was not about to look a gift horse in the mouth.

For the uninitiated, on selecting your book, Amazon nominate a date for the promotion and also assign a heavily discounted price. While this may reduce the royalty margin, it is offset by the increased volume of sales and the opportunity to reach a greater audience. Discoverability is the tough part in this game at times.

The day came and went and my sales were roughly seventy times greater than my usual daily sales of the title. Yes, seventy. As you can see, that satisfactorily offsets the discounted price. It also enhanced discoverability as my overall sales increased in the following weeks.

In summary, if you are selected for an Amazon Kindle Daily Deal, it is certainly worth it. It may have been even more successful if I had a greater audience and reach, but I’m still working on that. And if the deal is extended to the United States, one can only imagine.

Happy writing to you all.


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